Lululemon x Wilderness 

‘Wilderness’ is a magazine and experiential brand that takes people out of their comfort zone to get deeper into it, both physically and mentally.  ‘Wilderness’ is a betterness platform which takes you away, to bring you closer to yourself and those around you.

A collaboration built around the rigors of a four day motorcycle trip into the wilderness.  Built to be highly functional / stylish and prepared for the elements and unexpected.